The hot summer is coming, and ice cream, ice cream and other heat-relieving artifacts have been launched one after another. As refrigerated and frozen snacks in snack foods, cold drink products are not only different from other snack foods in terms of transportation and storage conditions, but also in terms of market supply.

Recently, some media reported that the sales period of ice cream, ice cream and other cold beverage products in Changzhou market has been advanced to March. The sales staff said that with the weather getting warmer, the sales volume has increased significantly, "Now the single-day sales volume can increase by about 10% compared with the previous month, and the product lines of many brands have been opened, and the sales volume has continued to increase. "

According to professional reports, the global ice cream sales reached 50 billion US dollars for the first time in 2014, of which the Chinese market contributed nearly 1/4, reaching 11.4 billion US dollars, surpassing the United States to become the world's largest market. The top five global consumption rankings are the United States, China, Japan, Russia and Germany. Consumption of ice cream in China reached 5.9 billion liters in 2014, an increase of more than 54% in the Chinese market compared to five years ago. It is predicted that in the past few years, my country will continue to maintain a high growth rate and maintain a leading position in the ice cream consumption market.

Cold storage cold chain determines the taste of ice cream

my country's ice cream market has great prospects for development in the future. However, infrastructure such as cold storage and cold chain play a vital role in it, and it is not allowed to be careless.

According to industry insiders, ice cream refrigeration requires storage at -22°C so that it will not deteriorate. If it does not reach -22°C during storage, ice cream with high cream content will not reach its due hardness and shelf life. During cold chain transportation, ice cream needs to be below -18°C, otherwise there is a danger of melting secondary freezing. That is to say, the cold chain to some extent determines the taste of ice cream that finally enters the consumer's mouth.

Secondary freezing means that the ice cream melts during transportation because the cold chain does not meet the requirements, and then freezes again in the freezer of the shopping mall. And ice cream, after being melted and refrozen, can only be counted as a mixture of ice and cream. Such ice cream tastes as bad as ice slag, and there are hidden health and safety hazards.

Therefore, the realization of cold chain integration plays a vital role in ice cream. Moreover, now that the competition among ice cream manufacturers is becoming increasingly fierce, good taste may be the key for brands to compete for market share.

Cold storage cold chain to ensure ice cream supply

In addition, breaking the seasonal consumption of ice cream is also a breakthrough, but this also requires the strong support of cold storage and cold chain. As we all know, in the current situation of fierce competition in the entire dairy industry, ice cream is getting rid of seasonal attributes and moving towards leisure, high-end, and personalization. Market consumption habits have also changed from traditional heatstroke prevention and cooling to high-end enjoyment consumption. However, by the winter, its market supply will still be greatly reduced.

Now that ice cream has gotten rid of seasonal restrictions and completed positioning upgrades, why has the supply of ice cream dropped significantly in winter? Ice cream wholesalers revealed that the formation of this phenomenon is mainly due to the unacceptable conditions of the cold chain of cold storage in my country.

It is understood that in 2015, China's cold chain logistics industry was surging. Fresh food e-commerce, catering takeaway, and fresh food O2O developed rapidly. Third-party cold-chain logistics companies began to merge, finance, and go public on the third board. Fourth-party logistics and platform-based companies emerged. . However, apart from the lively phenomenon on the surface of the industry, in fact, there are very few logistics companies in my country that can provide comprehensive, comprehensive and integrated third-party cold chain logistics services, and can only meet 5% of the total demand. The development of third-party cold chain logistics is insufficient, the geographical coverage of logistics service network is limited, and the construction of logistics information system is slow, coupled with outdated facilities and equipment, the quality, accuracy and timeliness of cold chain logistics cannot meet the requirements of merchants, and commodity loss The high rate and the increase in the cost of cold chain logistics are still the problems that the cold chain logistics industry urgently needs to solve.

On the other hand, the output of fresh food in my country is increasing year by year, and the demand for cold storage and cold chain is also rapidly increasing. Therefore, in the season when a large number of fresh foods are on the market, the number of available equipment that can ensure the entire cold chain of ice cream will be significantly reduced, which also leads to the phenomenon that the supply of ice cream decreases in winter.

It can be seen that the construction and improvement of the cold storage cold chain is of great importance to the ice cream industry. As a big consumer of ice cream, if my country wants to maintain a leading position in this global market that is constantly innovating and seeking changes, then the domestic cold chain logistics system needs to be upgraded and upgraded to achieve a high-tech and sustainable industry structure.

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